Helpful tips on how to sell your home virtually

With vaccinations against the coronavirus well underway, the end of the COVID-19 pandemic finally appears to be in sight. Home buyers and sellers however, continue to exercise caution by making use of online platforms to facilitate real estate transactions. As more people continue to work remotely (along with uncertainty regarding coronavirus variants) buying or selling a home virtually is still considered a safer and more convenient alternative compared to traditional methods.

If you’re planning to put your home on the market, here are some helpful tips on how you can sell your property virtually:

Showcase your entire home

When you’re trying to sell your home virtually, one of the most important things to remember is to make sure every part of your home is showcased. A prospective buyer who could be interested will want to get a detailed view of your property. They’ll simply move on to other listings if you fail to get their attention, so you want them to spend plenty of time looking at photos and videos that present your home in the best light possible.

For videos, make sure you include a long version that offers a comprehensive look at your home. From there, you can choose to break everything down into shorter segments if you want to focus on different areas. The main goal is to include enough videos and photos that cover every aspect of your home.

Make sure you have quality audio

Whether you’re hosting a live virtual tour or a recorded walkthrough, good audio will be key to providing a successful virtual experience. A well-written narration combined with clear, high-quality audio will add more emotion to the experience, telling viewers the “story” behind your home which adds a personal touch that makes your listing more memorable.

Include clear, high-definition photos

Impressive photos that are able to showcase the different parts of your home in the best light possible will capture the attention of more potential buyers. On the other hand, having grainy, blurry, or only a handful of photos will increase the likelihood of buyers overlooking your home, prompting them to move on to other options.

Have a dry run of your virtual tour

If you’re planning to host a live virtual tour, go through a practice run first in order to identify and sort out any unexpected issues. Have someone record you as you take them on the practice tour, and watch the recording afterwards so you can identify any video or audio-related problems which viewers might encounter.

You can get a relative or a friend on video chat as well, so you can test your internet connection and gather helpful feedback which you can use to improve your virtual tour.

Consider virtual staging

In case your home is empty or looks outdated, staging it virtually would be a smart move. With virtual staging, actual photos of your home will be altered digitally through software in order to give your home a fresher, modern look.

However, keep in mind that you should indicate that the photos used are virtually staged to avoid misrepresenting the home you’re marketing.

If you’re trying sell your home in the Winthrop real estate market, work with the top Winthrop realtors today! Our team at Coldwell Banker Winthrop will be happy to assist you. Get in touch with us at 509.996.2121, or send an email to info(at)cbwinthrop(dotted)com. You can also leave us a message here.